To build a global portfolio of brands, I focused on defining unique brands that speak to the cultural and emotional nuances faced by specific audiences consuming specific formats.
The brands were built to have a positive influence by improving their experience and providing real value, while still adhering to a heavily regulated industry.
The Solution
As the Creative Director, I was responsible for overseeing all brand strategy, creative strategy, product development, naming architecture, assembling external teams, and vendors for the global portfolio of brands.
The following brands are featured: Chowie Wowie, The Batch, Rmdy. Cannabis, Canaca, and Marley Natural Canada.
Creative Direction: Theo Gibson
Designers: Samone Murphy, Ben Coles, Steven Meyers