For this eBay Motors campaign, we built a motorsport story around two very different hero cars: a 2014 Chevrolet SS and a 2020 Subaru WRX STI. What started as a simple racing idea quickly turned into a character-driven rivalry—V8 power versus rally agility—brought to life through a contemporary nostalgic look across the cars, the content, and the overall brand world. At the same time, the work helped shape the creative foundation for the eBay Motors x McLaren F1 partnership, celebrating a shared obsession with performance, precision, and the parts and culture that make racing what it is.
ECD & Director: Theo Gibson
DP: Mike Koziel
Edit: Nick Yumul
Sound: Owen Shearer
Color: Company Three
Music: Alabaster
Drone: Alberto Diaz
Director Cut