In the game of basketball, one court remained claimed by men: the park. So we decided to do something about it. We started a movement to add the WNBA 3-point line to park courts across the country–a celebration of the women who built this game and an invitation for future legends to push it forward. We introduced the movement to the world with a short film featuring WNBA legends past and present, alongside icons of NYC's park basketball scene.
SPORTS EMMY NOMINEE:
WNBA LINE EM UP - Outstanding Public Service Content: Sports
2025 Clio Sports Awards:
Gold - Fan Engagement - WNBA - Line Em Up
Silver - Integrated - WNBA - Line Em Up
Silver - Innovation - WNBA - Line Em Up
Bronze - Out Of Home - WNBA - Line Em Up
ECD: THEO GIBSON
CD: TOM FRANCESCONI
ACD: KELSEY FARMAN / VALENTINA VERGARA
PRODUCERS: KASH BLAGROVE, LAURA FERGUSON
DIRECTOR: IRIS KIM
EDITOR: RED BARBAZA