Theo Gibson
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Sephora - With Sephora Campaign

The main goal of With Sephora was to create an inclusive campaign that celebrated the unique subcultures of the beauty industry. To help the campaign to achieve this, I suggested focusing on the importance of real stories, real people, and the different types of influence within the beauty community. 

By taking a bottom-up approach that featured diverse local talent, captured through stunning images and in-depth stories on social and experiential, Sephora was recognized as a brand that understands its beauty community (summer, 2018).

Creative Direction: Theo Gibson
Photography: Saty & Pratha 

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