Theo Gibson

Sephora - With Sephora Campaign

The With Sephora campaign was created with the main goal of creating an inclusive campaign that celebrates the unique subcultures of the beauty industry. In order for this campaign to achieve this, I suggested focusing on the importance of real stories, real people and the different types of influence within the beauty community. By creating a campaign with a bottom-up approach, consisting of diverse local talent captured through stunning images and in-depth beauty stories on socials and experiential, Sephora was recognized as a brand that understands its beauty community in the summer of 2018. 

Creative Direction: Theo Gibson
Photography: Saty & Pratha