Theo Gibson


I’m a person that believes in the beauty of madness and the obscurity of life. Taking a situation as it comes and leading it to boundaries beyond typical thinking. I apply these same sentiments into brand identity, film and art. Through the focus of art direction and design I plan to establish myself and partners as progressive creators. With over ten years of industry experience and countless hours dedicated to refining my technique, I’ve developed a rare balance of defining and defying.

“Don’t flee from yourself. If you have a quality be proud of it, let it design you whatever it is.”




2018 The ADCC: Symbols and Logotypes—Merit Winner - Asymetric

2018 Applied Arts: Logo Applications—Series Winner - Asymetric

2018 Applied Arts: Identity—Series Winner - Asymetric

2016 MMVA - Muchfact Video of the year Winner  
                      Majid Jordan Ft. Drake - My Love

2015 MMVA - Muchfact Video of the year Winner  - Majid Jordan - Forever

2015 MMVA - Video of the Year Nomination - Majid Jordan - Her

2011 Applied Arts Interactive Winner – Pedigree Adoption Campaign

2010 Applied Arts Interactive Winner – Pepsi Joy It Forward

2010 CAPMA Promo Awards – Pedigree Adoption Campaign:
Best cause or charity campaign – silver
Best Integrated campaign – bronze
Best small budget campaign – silver
Best use of social marketing – silver

2010 Digital Marketing Awards – Pedigree Adoption Campaign
CPG Category – Silver
Public Service Website – Bronze
Best Online Ads – Bronze

2010 Canadian Marketing Awards – Pedigree Adoption Campaign
NFP/Fundraising/Public Service – Bronze

2008 Young Lions Cyber Winner


2013 – Fast Co: How a bad logo moved Canada's creative community to action
2010 – Creativity Online – Pedigree Adoption Tales
2009 – Globe & Mail Newspaper -The modern ad man’s style


2018 – HXOUSE & Artscape Advisor
2010 – AdWeek Young Lions Bootcamp Session


Ogilvy & Mather, Wunderman, Proximity, BBDO, Bensimon Byrne, FCB Global, Maclaren McCann, DDB, Sapient, Oryx, Vice Media.


Nike, Pedigree, Whiskas, Gillette, Sirius, Shaw, Gatorade, Pepsi, Amp Energy, Splenda, 7 Up, Hewlett Packard, Kraft, Microsoft, Adidas, VW, Rogers, American Express, Cogeco, OVO, Barbie, DHL, CAA, IBM, Robin Hood, Kool-Aid, Heart & Stroke Lottery, Ministry of Health, Ontario Power Generation, United Way, Cadillac, LG, SC Johnson, Side Launch Brewery, Sephora, MasterCard, Molson Coors and Google.