eBay × Chappell Roan
Chappell Roan’s style is entirely her own. Our partnership with eBay built on that individuality, connecting her world of camp, vintage, and self-expression with a marketplace made for discovery.
I led creative across key moments in the partnership, including social content for Vogue × eBay at the Met Gala, the Rock & Roll Hall of Fame, and the Grammys, as well as social and experiential work for the Visions of Damsels & Other Dangerous Things Tour × Pink Pony Club. Through curated finds, storytelling, and a shared love of pre-loved fashion, we invited fans to explore Chappell’s influences and find pieces to make their own.
The partnership culminated in Things Chappell Loves, a campaign inspired by the Instagram photo dump and Chappell’s unfiltered, unbothered approach to content. As Director and Executive Creative Director, I brought that spirit to a campaign showcasing her favourite finds and promoting her eBay auction in support of The Midwest Princess Project. Together, the work supported a broader ambition to shift perceptions of eBay and establish it as a destination for distinctive personal style.
THINGS CHAPPELL LOVES
Creative Team: Theo Gibson (ECD & Director), Kelsey Farman, Jenn Fortune, Mina Shoaib, Nick Yumul, Studio Feather, and Sonic Union.
SHOP THE VISION
Creative Team: Theo Gibson (ECD), Katie Braverman, Juan Delgado, Anjela Freya, Casey Michael, Arielle Sunshine, and Kelsey Farman.