With over sixteen years of marketing industry experience, I believe in understanding and accepting the beauty and obscurity of life. I take situations as they come and push beyond typical thinking. I’ve defined a global portfolio of brands at Tilray, art-directed award-winning music videos, and launched effective brand campaigns with global advertising agencies.
I’m a graduate of the Humber College Advertising and Graphic Design program and an advisor for HXOUSE, where I mentor and lecture young creatives. I also teach at the George Brown School of Design and sit on the program advisory committee.
With a focus on creative and brand strategy, I continuously establish myself and my partners as progressive creatives and marketers.
“Don’t flee from yourself. If you have quality be proud of it, let it design you whatever it is.”
Theo
Email: theo@eyeamtheo.com LINKEDIN
AWARDS
2023 Shots Awards: Bronze - VFX - eBay Everyone Deserves Real
2023 Gerety Awards: Bronze - Online Video - Cannabis Amnesty
2023 Marketing Awards: SILVER - Cinematography - Cannabis Amnesty
2023 Marketing Awards: SILVER - Editing - Cannabis Amnesty
2023 Marketing Awards: SILVER - Sound Design - Cannabis Amnesty
2023 Marketing Awards: BRONZE - Direction - Cannabis Amnesty
2023 Clio Awards: Bronze Winner - Film Craft - Cannabis Amnesty
2023 ADCC: Bronze - Film - Cannabis Amnesty
2023 One Show - Moving Image Craft - Merit - Cannabis Amnesty
2022 Applied Arts - Cinematography - Winner - Cannabis Amnesty
2022 Applied Arts - Shoe-String Budget - Winner - Cannabis Amnesty
2022 Ciclope Festival Finalist - Cannabis Amnesty
2018 The ADCC: Symbols and Logotypes—Merit Winner - Asymetric
2018 Applied Arts: Logo Applications—Series Winner - Asymetric
2018 Applied Arts: Identity—Series Winner - Asymetric
2016 MMVA - Muchfact Video of the year Winner
Majid Jordan Ft. Drake - My Love
2015 MMVA - Muchfact Video of the year Winner - Majid Jordan - Forever
2015 MMVA - Video of the Year Nomination - Majid Jordan - Her
2011 Applied Arts Interactive Winner – Pedigree Adoption Campaign
2010 Applied Arts Interactive Winner – Pepsi Joy It Forward
2010 CAPMA Promo Awards – Pedigree Adoption Campaign:
Best cause or charity campaign – silver
Best Integrated campaign – bronze
Best small budget campaign – silver
Best use of social marketing – silver
2010 Digital Marketing Awards – Pedigree Adoption Campaign
CPG Category – Silver
Public Service Website – Bronze
Best Online Ads – Bronze
2010 Canadian Marketing Awards – Pedigree Adoption Campaign
NFP/Fundraising/Public Service – Bronze
2008 Young Lions Cyber Winner
PRESS
2021 – ETalk - Holt Renfrew Fall Campaign
2013 – Fast Co: How a bad logo moved Canada's creative community to action
2010 – Creativity Online – Pedigree Adoption Tales
2009 – Globe & Mail Newspaper -The modern ad man’s style
APPEARANCES | GUEST SPEAKING | JUDGING
2023 – London International Awards: Ambient & Activation Jury
2022 – The Marketing Awards: Design Awards Jury
2022 – Applied Arts Magazine: Photo/Illustration Awards Jury
2022 – One Show: Branded Entertainment Awards Jury
2021 – OCADU: The Role of Black Joy in the Imagining of Black Futures
2020 – RGD: Designing for an Equitable Future - Panel Discussion
2018 – HXOUSE: ART OF THE PITCH LECTURE
2018 – HXOUSE & Artscape Advisor
2010 – AdWeek Young Lions Bootcamp Session
AGENCIES
Ogilvy & Mather, Wunderman, Proximity, BBDO, Bensimon Byrne, FCB Global, Maclaren McCann, DDB, Sapient, Oryx, Vice Media, Cossette.
CLIENTS
Nike, Pedigree, Holt Renfrew, Whiskas, Gillette, Sirius, Shaw, Gatorade, Pepsi, Amp Energy, Splenda, 7 Up, Hewlett Packard, Kraft, Microsoft, Adidas, VW, Rogers, American Express, Cogeco, OVO, Barbie, DHL, CAA, IBM, Robin Hood, Kool-Aid, Heart & Stroke Lottery, Ministry of Health, Ontario Power Generation, United Way, Cadillac, LG, SC Johnson, Side Launch Brewery, Sephora, MasterCard, Tilray, Toyota, Molson Coors and Google.