Pepsi - Joy It Forward
Agency: Proximity Canada
Role: Art Director, Designer
Details: This campaign is a full brand relaunch. Brand awareness was the main goal, so in order to make our target aware we entertained them with games and other fun activities that they could play on our facebook fan page and website. For the first time ever Pepsi Canada measured higher awareness than Coca-Cola. This Campaign won an Applied Arts Interactive Award. www.joyitforward.ca
Pepsi Joygles
Dance Party Dino In Game
Joymeter Start Screen
Joymeter Stats
