Pedigree - Adoption Drive
Agency: Proximity Canada
Role: Art Director
Details: Every year Pedigree does an adoption drive. This year the client asked how we could make this campaign compelling and have an interesting donation mechanism. So Adoption Tales was created. 5 heart warming videos were created and hosted on the website and youtube. For every view a video received $1 Dollar was donated to shelters. This creative has become a Global Gold Standard for Pedigree. www.mypedigree.ca/adoption
Homepage
Adoption Tales
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